REGGAE STAGESHOWS INTEGRAL PART OF JAMAICA'S TOURISM PRODUCT

REGGAE STAGESHOWS INTEGRAL PART OF JAMAICA'S TOURISM PRODUCT

Today you have the JTB director calling a Reggae Stage show 'one of the main pull factors' for bringing in visitors to Jamaica. I think this is indeed the recognition events like Sumfest deserve. Sumfest is now a 10 day long partytrip culminating in a two day Stage Show. The director also calls Jamaican artists important international ambassadors for 'brand Jamaica'. They sure are, and I love to hear policy makers agree.

Two white girls on a minibus

Two white girls on a minibus

I've enjoyed this remarkable opinion piece in the Gleaner today. The author poses what I think is the most important question for the future of Jamaica's tourism industry: how can Jamaica differentiate itself from other 'sea-sand-sun' tourist destinations? The answer has something to do with two white girls on a minibus!

Reggae Stage Shows of economic importance despite lacking support of sponsors

Reggae Stage Shows of economic importance despite lacking support of sponsors

Reggaetourist Summary - Rebel Salute, GT Taylor’s Christmas Extravaganza and Sting are three long standing Annual reggae Stage Shows that take place within the space of three weeks. A good time to be in Jamaica! The organisers of these three events argue that while their events are of socio-economic importance to Jamaica, they do not attract the amount of corporate and/or government sponsorship they deserve.